
Graeme Lindsay Strategic Insights Researcher
San Francisco hello@graemelindsay.com Download PDF
Summary
Howdy! I’m Graeme. I find stories in data, explore nuance in complex contexts, and develop insights that move brands forward.
For 6+ years, I’ve designed and led mixed-methods market and brand research for global brands. I’m a creative and strategic thinker who thrives as a thought partner to curious, ambitious teams.
A researcher turned filmmaker, I bring a storyteller’s eye to multidisciplinary research, connecting perspectives and building narratives that influence decisions, earn buy-in, and guide strategy.
Experience
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Strategic Insights Researcher, Mixed-Methods
2021–Present
World-leading Brand Specialists- Research LeadershipDesign, lead, and manage end-to-end, mixed-methods, multi-market research programs for global clients, including Amazon, Samsung, Zoom, Johnson & Johnson, Lilly, Ford, Lincoln, Embraer, BNP Paribas, CoreWeave, and others.
- Strategic Research DesignDesign quantitative and qualitative studies grounded in brand and business context, ensuring research addresses the right questions and delivers relevant, useful insights.
- Brand Equity & Health Tracking SpecialistDesign research to measure brand equity and perception, understand the drivers of brand value, and inform stronger brand strategy, storytelling, and experiences.
- Insights Storytelling & Strategic POVsConnect the dots across consumer, cultural, category, and competitive landscapes to develop compelling, insights-led narratives and strategic points of view that help clients make confident strategic choices.
- Strategic Partnership with Senior ClientsBuild strong relationships with senior clients by deeply understanding their challenges, thinking alongside them, and co-creating solutions that add value. Known for strong executive presentations and workshop facilitation.
- Cross-Functional CollaborationActively seek collaboration and thought partnership across strategy, design, creative, and client teams to bring different perspectives together and deliver the best possible work.
- Research InnovationContinuously look for ways to improve our research offering, develop new methods, and elevate the respondent experience — all in service of better data quality and stronger insights.
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Insights Researcher, Mixed-Methods
2020–2021
Majid Khoury Market Research
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Insights Researcher, Qualitative
2020 Freelance
Wild Alchemy Insights
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Brand Strategy Intern
2020 Freelance
Handmade Insights + Strategy
Skills
Research
- Mixed-Methods Study Design
- Expert Qualitative Moderation
- Brand Equity Tracking
- Concept Testing/Validation
- Distinctive Asset Testing
Strategy
- Consumer, Cultural, Competitive & Category Insights
- Positioning & Value Propositions
- Portfolio Strategy
Storytelling
- Film-making
- Insights Storytelling
Education
Bachelor of Commerce, Major in Marketing Studies
Concordia University, John Molson School of Business, Montreal
Personal
- Documentary Filmmaker
- Graphic & Product Design Enthusiast
- Hospitality Geek
- 2× Marathon Runner
- 160-Mile Death Ride Cycling Race Finisher
- Surfer across 8 Countries
- 10-Day Silent Vipassana Meditation Retreat Sitter
- Former Four Seasons Concierge