Graeme Lindsay

Graeme Lindsay Strategic Insights Researcher

San Francisco hello@graemelindsay.com Download PDF

Summary

Howdy! I’m Graeme. I find stories in data, explore nuance in complex contexts, and develop insights that move brands forward.

For 6+ years, I’ve designed and led mixed-methods market and brand research for global brands. I’m a creative and strategic thinker who thrives as a thought partner to curious, ambitious teams.

A researcher turned filmmaker, I bring a storyteller’s eye to multidisciplinary research, connecting perspectives and building narratives that influence decisions, earn buy-in, and guide strategy.

Experience

  1. Strategic Insights Researcher, Mixed-Methods

    2021–Present

    Landor World-leading Brand Specialists

    • Research LeadershipDesign, lead, and manage end-to-end, mixed-methods, multi-market research programs for global clients, including Amazon, Samsung, Zoom, Johnson & Johnson, Lilly, Ford, Lincoln, Embraer, BNP Paribas, CoreWeave, and others.
    • Strategic Research DesignDesign quantitative and qualitative studies grounded in brand and business context, ensuring research addresses the right questions and delivers relevant, useful insights.
    • Brand Equity & Health Tracking SpecialistDesign research to measure brand equity and perception, understand the drivers of brand value, and inform stronger brand strategy, storytelling, and experiences.
    • Insights Storytelling & Strategic POVsConnect the dots across consumer, cultural, category, and competitive landscapes to develop compelling, insights-led narratives and strategic points of view that help clients make confident strategic choices.
    • Strategic Partnership with Senior ClientsBuild strong relationships with senior clients by deeply understanding their challenges, thinking alongside them, and co-creating solutions that add value. Known for strong executive presentations and workshop facilitation.
    • Cross-Functional CollaborationActively seek collaboration and thought partnership across strategy, design, creative, and client teams to bring different perspectives together and deliver the best possible work.
    • Research InnovationContinuously look for ways to improve our research offering, develop new methods, and elevate the respondent experience — all in service of better data quality and stronger insights.
  2. Insights Researcher, Mixed-Methods

    2020–2021

    Majid Khoury Market Research

  3. Insights Researcher, Qualitative

    2020 Freelance

    Wild Alchemy Insights

  4. Brand Strategy Intern

    2020 Freelance

    Handmade Insights + Strategy

Skills

Research

  • Mixed-Methods Study Design
  • Expert Qualitative Moderation
  • Brand Equity Tracking
  • Concept Testing/Validation
  • Distinctive Asset Testing

Strategy

  • Consumer, Cultural, Competitive & Category Insights
  • Positioning & Value Propositions
  • Portfolio Strategy

Storytelling

  • Film-making
  • Insights Storytelling

Education

Bachelor of Commerce, Major in Marketing Studies

Concordia University, John Molson School of Business, Montreal

Personal

  • Documentary Filmmaker
  • Graphic & Product Design Enthusiast
  • Hospitality Geek
  • 2× Marathon Runner
  • 160-Mile Death Ride Cycling Race Finisher
  • Surfer across 8 Countries
  • 10-Day Silent Vipassana Meditation Retreat Sitter
  • Former Four Seasons Concierge