Graeme Lindsay

Howdy! I’m Graeme, a strategic insights researcher and filmmaker based in San Francisco

STRATEGIC RESEARCHER

Graeme in a grey cap, headphones and yellow-tinted sunglasses
Name
Graeme Lindsay
City
San Francisco
Company
Landor

I’m a researcher storyteller and strategic partner
to global brands. I love working with creative teams to design human-centered, distinctive, and delightful brand experiences.

  • Samsung
  • Lilly
  • Lincoln
  • Zoom
  • Johnson & Johnson
  • Embraer
  • Kindle
  • Scout Motors
  • CoreWeave
  • Asahi
  • Prime Gaming
  • Toronto Blue Jays
  • SCANA Energy
  • Tequila Lobos 1707

Student of Everything. Specialist in Studying how people see, feel, and experience your brand, revealing what makes it valuable, where it connects, and how to build a brand people love.

This Quizzical Quipster is Quite Quanty and Quintessentially Qualy.

6+ years of experience, from discovery to tracking

    • Customer Needs & Motivations
    • Segmentation
    • Ethnography
    • Employee Listening
    • Cultural Trends
    • Category & Competitors
    • Packaging Trends
    • Brand Equity Modeling

    • Brand Positioning
    • Brand Platform
    • Value Proposition
    • Messaging
    • Brand Architecture
    • Packaging Strategy

    • Positioning
    • Messaging
    • Naming
    • Creative & Identity
    • Distinctive Assets
    • Packaging
    • Experience

    • Brand Equity & Health
    • Perception & Attribute Mapping

I love qualitative research
so much, I became a
documentary filmmaker

Exploring beauty in the visual world and telling moving, human stories.

See my films
Graeme in yellow-tinted sunglasses, holding a cinema camera rig peace and love studios
Graeme in an orange puffer jacket beside a camera on a tripod, among tall trees in a forest
Graeme filming on a pier on the San Francisco waterfront, his camera on a tripod beside him
Graeme in a blue cap with a camera rig on a monopod, on a city street
Graeme loading a cart of film lights and grip gear

No one-trick pony

“Graeme is one of the few people who has developed the skills to be ‘bilingual’ – equally comfortable in insights and brand strategy arenas, and able to flex with respect to what role he plays on projects.”

“In one sentence: he consistently elevates the level of what we deliver in our insights through both strategic guidance and strong leadership.”

“Graeme is a joy to work with. He brings a unique curiosity and enthusiasm to every challenge he tackles, excels at communication and presentation skills, and is a true team player. His versatility and creative problem-solving abilities makes him an invaluable asset to any fast-paced team – especially those in need of multi-hyphenate team members.”

Work I’m proud of

Good things happen when curious minds come together

Let’s Talk

Graeme on an orange sofa, looking at his phone